The Blackhawks Reverse Retro 2022 jersey features a literal interpretation of "Reverse Retro" with reversed placement of Black and Red color positions from the classic 1938 Blackhawks uniform -- the year the team won its second Stanley Cup. The jersey features the 'CHICAGO' wordmark inspired by the 2019 Winter Classic crest placed across the front center of the jersey. The team's primary logo adorns the left shoulder with the current NHL Shield logo remixed in vintage orange and black colors.
CREDITS
Creative Director: John Sandberg
Vice President, Marketing & Content: Adam Kempenaar
Photography Team: Chase Agnello-Dean, Adam Eberhardt
Announcement Graphic Design: Jordan Smith, Jack Gambro
Product Launch Photography: adidas

OTHER PROJECTS

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