Four Feathers Golf Invitational

The unofficial start to hockey season, the Four Feathers Golf Invitational was hosted by the Chicago Blackhawks Foundation for more than 20 years at some of the most recognizable country clubs in Chicagoland. The event served as a significant fundraiser for the foundation and involved current and former Blackhawks players, coaches and front-office personnel, along with corporate sponsors. Medinah Country Club, host of three U.S. Opens, two PGA Championships and the Ryder Cup, was host in 2019 and provided a stunning backdrop for the event. The Blackhawks Creative Team was responsible for event identity, branding and print materials, with static and digital installations throughout the club facilities and course on event day. The team was also tasked with design for golf equipment, participant giveaways, and event-branded apparel and headwear.

Blackhawks Digital also created and produced an annual "Closest to the Pin" challenge for current and former players that was highlighted on the team's media channels, giving the winner bragging rights over teammates before they hit the ice to begin preparation for the season.