Goose Island x Blackhawks Beer

The Blackhawks and Goose Island are long-standing partners and institutions in Chicago, both representing the city, its culture, and the people within. As literal neighbors (three blocks down Wood Street) anchored on the West Side, both organizations wanted to fuse their communities together by showcasing collective support of Chicago, the West Side, and each individual neighborhood that makes up the city. To bring the commitment to the Chicago community to life, the Blackhawks and Goose Island created an overarching platform through a mainstream beer, Blackhawks Pale Ale, and a season-long campaign. The beer represents the city as a whole, both in an approachable, middle of the road flavor, and using Blackhawks brand elements to create a Chicago-centric design.