WARMUP JERSEY DESIGN

The Chicago Blackhawks initiated a program to generate new revenue for its charitable arm, the Chicago Blackhawks Foundation, by creating and auctioning off exclusive jerseys worn by the players prior to its annual Foundation Night at the United Center. The following were created for the 2020-21 and 2021-22 seasons, and each surpassed $30,000 in proceeds.

The 2021-22 jersey was inspired by neon light signage prevalent in establishments across Chicagoland. The current brand primary and secondary logos were recreated in this style, which adorn the uniform on the chest and shoulders. A black, yellow and white number/lettering kit compliments the branding on the sleeves and back.

The 2020-21 edition drew inspiration from the colors and elements found within the City of Chicago's flag. A retro brand script was recreated in the city's color scheme and placed on the chest. The six-pointed stars from the flag sit on each shoulder, and the number kit showcased the stars in a Chicago-blue tonal pattern.