Pat Foley Celebration

After 39 seasons as the voice of the Chicago Blackhawks, broadcaster Pat Foley called his final game on April 14, 2022. The Blackhawks celebrated by dubbing the event "Pat Foley Night," and the Creative and Marketing teams developed a suite of event branding and content for the team’s digital channels and onsite at the United Center.

Since 1980, Foley's calls, both on radio and television, have been the soundtrack to some of the franchise's biggest moments. From "Hawks Win!" to "BAAAANERMANNN!!" to a "Tree-Tree game in the tird," more likely than not, you can hear his iconic delivery just reading the words off the screen.

The Blackhawks Marketing Team created a digital media hub for exclusive content, interviews and highlights throughout Foley's career.

The event festivities began with a ceremony prior to puck drop, as Foley was joined on the ice by his extended family and Blackhawks executives. Special content and in-arena activations were highlighted throughout the game's production, culminating with a "Cheers to 39 Years" toast from fans right after the final horn.

A limited edition t-shirt was developed for the event, inspired by the team's uniform stripes and Foley's "Hawks Win!" catchphrase. The shirt was available for purchase at the United Center and on the team's official e-commerce site, CBHShop.com.