2010 Championship Anniversary

Returning the Stanley Cup home to Chicago after a 49-year absence, the Chicago Blackhawks celebrated the 10th anniversary of the 2010 Stanley Cup Championship throughout the 2019-20 season. At five designated regular season games, the team transformed the United Center Atrium into an experiential activation commemorating one of the most unforgettable seasons in Blackhawks history. Blackhawks Creative was responsible for creating the event logo and branding, as well as the spatial design elements within the activation. The center piece was a 66-foot, two-sided multimedia installation that told the team’s journey from the start of the season through the parade and offseason celebrations.

The anniversary activation also included historical artifacts, photo opportunities, and Q&A panels with members of the 2010 championship team. Blackhawks Digital created a content hub on the team's official website with special content and additional information.