Blackhawks Convention

The Chicago Blackhawks held an annual fan convention from 2008-19 at the Hilton Chicago, transforming the historic hotel’s 234,000-square-foot event space into a must-attend moment for more than 10,000 Blackhawks fans each summer. The first event of its kind in the history of the NHL, the Blackhawks Convention featured Blackhawks players, coaches, executives and alumni throughout the weekend, including Opening Ceremonies, Q&A panels and numerous autograph and photo sessions. Fans also had access to a variety of special Blackhawks exhibits, interactive games and more. The Blackhawks Creative Team was tasked with developing and evolving the event’s identity and branding each year, executing a multitude of print, digital and spatial design elements to create a cohesive and immersive environment for participants and attendees.

The Blackhawks Creative Team executed the design and production for all event materials, beginning with the ticket sales campaign, to the on-site print and spatial elements and digital graphics during convention weekend.